The 12 Best Barbie Toys in 2025 – Reviews & Buyer Guide

When considering a doll, Barbie is the first thing that pops into your head, almost reflexively. She is truly one of the most iconic toys globally, likely to have been played with by you or your friends.

The doll, which turns 60 in 2019, is known by all generations. Despite its long history, it has managed to adapt to the times.

Barbie has continuously reinvented herself. He has gone through more than 140 different trades, has changed his appearance, has traveled the world, and enlarged his family. Also, the brand paid attention to criticism and started producing Barbie with various bodies.

Right here we had selected some of the best barbie toys for you that are listed below.

Things to Consider Before Buying Barbie Toys

Before buying a new Barbie, you should ask yourself what interests your daughter or loved one is for. It is essential to consider several aspects to make an informed purchase.

To help you choose, in this section, we will answer the most frequent questions asked by those who, like you, want to buy a Barbie.

At What Age Is It Recommended to Play with Barbie?

The play with these dolls is usually recommended for four years. At this stage, the boys and girls develop an incredible learning ability and are ready for more complex toys.

We do not recommend giving Barbie to children under four years of age, as they usually wear minimal accessories that pose a choking hazard.

Although initially designed for pre-adolescence, Barbies are preferred by girls between the ages of 5 and 8. When past this stage, they begin to lose interest and engage in other types of games and more elaborate activities.

What Are the Advantages of Playing with Barbie Dolls? 

The game with the dolls falls into the category of “symbolic game” (in English pretend play). Symbolic play is spoken of when children imagine narratives or situations while they play.

This type of activity is an integral part of your little boy’s social and emotional development. Barbie dolls allow a particularly beneficial symbolic game:

Contributes to the development of social skills: Children simulate social situations from their point of view with their dolls. This allows them to practice communication, interact with other people, and develop empathy in a safe environment.

It stimulates the imagination and curiosity: the Barbie brand has tried to diversify their dolls in every way. This expands your children’s worldview. Barbie takes her slogan seriously and reminds girls that they can be anything they want.

Promote Responsibility One of the favorite parts of playing with dolls is taking care of them. Many little girls enjoy combing and dressing Barbie.

Accessories like Barbie’s House of Dreams are perfect for teaching how to keep order. Later, your daughter can practice what she has learned by organizing her own space.

Motivate the independent game: Barbies make the imagination fly easily. Thanks to this, there is no need to play with your daughter to maintain her interest. Children benefit from being the ones who run the symbolic game.

Not just for girls: Although girls are generally the most attracted to Barbie, many small boys also look for Barbie dolls during the game. If your child shows interest in dolls, don’t be alarmed. Children benefit from playing with dolls in the same way as girls.

Purchase Criteria

The Barbie universe is immense, and if you happened to pass through the doll’s corridor in a toy store, you know that the pink sea can be overwhelming. We advise you to consider some essential purchase criteria before choosing the perfect Barbie.

• Physical aspect
• Interests of the girl or child
• Value for money
• Accessories and dimensions
• Generation

Physical aspect

Barbie is no longer just the very skinny blonde doll we remember from our childhood. The Barbie brand tries to represent more and more body types and skin colors, both in Barbie dolls and in Ken dolls. Your kids are sure to love playing with a Barbie they identify with.

Of course, your daughter or son doesn’t just play with dolls identical to her or him. Every child enthusiastically plays with all types of toys. However, the diversity of Barbies available is worth considering.

Interests of The Boy or Girl

A classic Barbie can be a lot of fun, but it is worth taking advantage of the thematic collections to give your little ones a doll based on their interests. There are endless accessories. So with a bit of research, you will undoubtedly find a doll in which your children are reflected.

If your child wants to be a chef, there are Barbies with kitchen accessories and pastries. For animal lovers, there is Barbie with dogs, cats, and even with farm and forest animals.

Instead, those who love fantasy characters can find princesses, fairies, and mermaids of stories in the Dreamtopia line. There is a perfect doll for all tastes.

Value for Money

Unlike other famous brands, Barbie toys have remained affordable without compromising the quality of the products. A simple doll without many accessories usually costs less than 20 euros. Packages with more elaborate accessories, such as career Barbies, cost around € 30.

Barbie game sets cost more. However, the brand produces several versions of houses that fit different budgets. The cheapest places can be obtained at around 45 euros. Iconic houses, like Barbie’s House of Dreams, can cost several hundred euros.

Accessories and Dimensions

Whoever buys a Barbie knows not to buy a simple doll, but to have in his hand a great variety of stories and situations to create and tell.

For this reason, the choice must unravel in an extensive range of typologies that must be able to adapt to the circumstances of both daily life and special occasions.

The search for the perfect Barbie, therefore, does not only concern her physical appearance, but also the set of accessories supplied with it: from clothes to jewelry, from pets to her home.

Yes, because the story of this icon has extended to such an extent that it is possible to recreate the entire family and friends by purchasing many other characters.

All Barbie brand toys are of similar quality. Products vary only in complexity and size. A simple doll without many accessories is usually very accessible and does not exclude fun.

The more elaborate figures, like career Barbies, cost a little more, but are accompanied by excellent accessories. There are classic accessories, such as Barbie’s home or camper.

The brand produces different versions that adapt to different budgets and needs. There are compact, portable, and cheap houses, which, however, serve to make the symbolic game even more complete.

To direct you more in the choice, it must be added that many models are temporary and specific; they can be designed to celebrate an anniversary or an event, or they can take on the characteristics of a character of the moment.

It’s up to you to decide which one to buy, based not only on the price but also and above all on the inclinations and tastes of your daughters.

Generation

Barbie is now 60 years old. The brand has been reinvented continuously during these six decades. Therefore, the dolls you played within your childhood are entirely different from the current dolls.

Every year Barbie produces new lines with different characters, new professions, accessories, and current fashionable outfits.

Your little girl will identify with the most modern since the accessories are similar to what she sees every day, for example, a small laptop or a cell phone.

For the nostalgic: the most iconic Barbies of our childhood are still on sale. Even the first Barbie from 1959 is still being produced and is being sold on Amazon.