Of all the cult products for make-up, mascaras are undoubtedly the most loved by women and considered by many to be an indispensable must for having a more intense and sensual look. Mascaras are the cosmetic product that shapes and strengthens the eyelashes and intensifies the look. A single pass of mascara can already make the difference, even without making exaggerated tricks: not surprisingly, it is among the most used products even by those who do not usually wear heavy makeup.

Mascara is a make-up product that serves to enhance the lashes. Applying it takes very little time. From volumizing to lengthening mascaras: on sale, you can find all types of mascaras. It all depends on what effect you want. Furthermore, it must be considered that each eye is different: especially those who wear contact lenses or have a delicate eye contour must pay attention to the mascara formula.

Together with the foundation and lip gloss, mascaras are the most used daily cosmetic product, even by those who do not like make-up in an exaggerated way, because it helps to enhance the look and make it more intense.

In this guide, we will reveal which are the best mascaras products of the moment, selected by us based on the popularity of beauty addicts, reviews and the sale.

RANK NO. 1
essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free
  • If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
  • LASTS ALL DAY: go about your day free from flaking & fading! This mascara does not flake, fade, or wear, making it a perfect...
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products...
SaleRANK NO. 2
Maybelline New York Sky High Washable Mascara Makeup, Volumizing Mascara,...
  • Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and...
  • Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from...
  • It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner,...
  • Create Any Look: Our foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows,...
  • Maybelline is the world’s number 1 makeup brand, from foundation to mascara to lipstick; Diverse, on the pulse, inspired by the...
SaleRANK NO. 3
Maybelline Lash Sensational Washable Mascara, Blackest Black, 0.32 fl; Oz;...
  • Lash Sensational, For A Full Fan Effect: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for...
  • Define Your Eye With Mascara: No eye look is complete without Maybelline Mascara--amp up the drama with The Falsies Mascara, keep...
  • Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that...
  • Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas,...
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial...
SaleRANK NO. 4
L'Oreal Paris Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length,...
  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just...
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative...
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner,...
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including...
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color,...
RANK NO. 5
L'Oreal Paris Makeup Voluminous Original Volume Building Mascara, Blackest...
  • Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume...
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative...
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner,...
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including...
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and...
RANK NO. 6
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27...
  • Lengthening Mascara: Telescopic Original Mascara enhances your lashes with intense length and unique lash by lash...
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative...
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner,...
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including...
  • Perfect To Pair With: L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color,...
SaleRANK NO. 7
COVERGIRL Lash Blast Clean Volume Mascara, Very Black, 0.44 Fl Oz, Pack of 1
  • TURN UP THE VOLUME: COVERGIRL Lash Blast Clean Volume Mascara provides 10x the volume of bare lashes; Applicator brush separates...
  • CLEAN, VEGAN FORMULA: This lash-loving vegan mascara is infused with argan and marula oils and is formulated without parabens,...
  • FSC CERTIFIED: Packaging is made from 80% recycled paper from well-managed forests
  • CRUELTY-FREE: COVERGIRL products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on...
RANK NO. 8
essence | Lash Princess Mascara Holiday Gift Set | 4 Mascaras in 1 Set | False...
  • THE PERFECT HOLIDAY GIFT: Get in the holiday spirit with Lash Princess Mascara Holiday Gift Set from essence. Whether treating...
  • ANY BEAUTY LOVER’S DREAM: Featuring two Lash Princess False Lash Effect Mascaras, one Lash Princess False Lash Effect Waterproof...
  • DRAMATIC LENGTH, VOLUME, & CURL: Use any of the mascaras in the set alone or layered together to create your dream eye look. The...
  • CLAIMS: Vegan & cruelty free. Free from alcohol, fragrance, parabens & microplastic particles. Products made in Luxembourg. Gift...
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products...
RANK NO. 9
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free |...
  • WATERPROOF PRINCESS: Get the voluminous false lash effects of the original in a waterproof formula with the Lash Princess False...
  • DRAMATIC VOLUME: The special conic shaped fiber brush provides lashes with length and dramatic volume as well as a false-lash...
  • LASTS ALL DAY: Sweat, weather & tears are no match for this mascara! This mascara does not flake or fade making it a perfect...
  • CLAIMS: Vegan & Cruelty Free. Free from alcohol, parabens, fragrance, & microplastic particles. Made in Luxembourg.
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products...
RANK NO. 10
Maybelline New York Holiday Limited Edition Eye Makeup Gift Set, Sky High...
  • Eye Makeup Must-Haves: Maybelline's most loved mascaras and eyeliner are included in the make up gift set, ready-to-gift and...
  • Ultimate Mascara Set: Maybelline Sky High Mascara delivers limitless length and volume for lash impact from every angle. Lash...
  • Intense Color Payoff: Master Precise Eyeliner creates precise lines and provides up to 12H wear, with smudge-proof color. All mini...
  • Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from...
  • Maybelline New York: The number 1 makeup brand for every look, style and skin tone; We combine technologically advanced...
SaleRANK NO. 11
Too Faced Better Than Sex Mascara 0.27 Ounce Full Size
  • Hourglass shaped brush for voluptuous volume
  • This formula thickens, lengthens, and curls after just one coat
  • FILM-FORMING POLYMER-Locks curl into place
  • ACACIA SENEGAL TREE EXTRACT-Sets volume
SaleRANK NO. 12
Maybelline The Falsies Lash Lift Washable Mascara Volumizing, Lengthening,...
  • Washable Lengthening Mascara: Get an instant lash lift effect from this eyelash extension mascara; Infused with fibers to deliver...
  • Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing mascara formula grabs lashes at the root to...
  • It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner,...
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer, and highlighter for the perfect canvas, eye...
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial...
SaleRANK NO. 13
Maybelline Full 'N Soft Waterproof Mascara, Very Black, 1 Tube
  • Full 'N Soft Waterproof Mascara has advanced thickening formula which nourishes with Vitamin E to create softer and fuller looking...
  • Define Your Eye With Mascara: No eye look is complete without Maybelline Mascara—amp up the drama with The Falsies Mascara, keep...
  • Maybelline Is The Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes...
  • Maybelline has what you need to create any look: foundation, bb creams and concealers to create a perfect canvas, eyeshadows, brow...
  • Remove Maybelline mascara with Maybelline Expert Eyes 100 percent Oil-Free Eye Makeup Remover, to take it all of with no rubbing,...
SaleRANK NO. 14
Covergirl Clump Crusher Mascara, Very Black, 0.44 Fl Oz (Pack of 1)
  • 20X MORE VOLUME - With an innovative curved brush and fine toothed comb bristles, you will have 20 times more volume
  • CRUSH THOSE CLUMPS - Zero clumps means there’s no worry about letting go of your perfectly curled lashes at bed time
  • 100% VEGAN MASCARA - Our cruelty free formula is made without parabens and harsh chemicals
  • DOUBLE SIDED BRUSH - Includes lash-loading and clump-combing zones to crush clumps
  • LONG-LASTING WEAR - The waterproof formula lasts all day long without smudging
SaleRANK NO. 15
Mascara by Revlon, So Fierce Big Bad Lash Eye Makeup, Volumizing, Lasts up to 24...
  • Extreme, rebellious volume lasts up to 24 hours; lash tint technology gradually darkens lashes in 7 days with natural dyes
  • Volumizing: 84% of people in our study saw lashes volumized
  • Lash tint: 94% of people in our study saw lashes darkened
  • The curvy big side of the Revlon double-sided brush adds volume, and the flat bad side fans out lashes for a panoramic effect
  • No-clump, smudge-proof, flake-proof formula available in washable and waterproof

Things to Consider Before Buying the Best Mascaras

If we were to draw up a ranking of cosmetics that can never be missing from a woman’s beauty case, we would certainly put mascara first. When we show off an elaborate eye make-up, for example, it is precisely this product that allows us to give the final touch, giving us an intense and magnetic look. Mascara, however, is also the best ally of our daily look, because a few passes are enough to enhance and give light even to a make-up removed face.

As often happens when dealing with commonly used cosmetics, the purchase of mascara is rarely aware: most of the time, finding ourselves faced with the incredible offer of promised shapes, colors, and effects, we simply rely on the same product or brand. From time to time, perhaps, we buy another product that intrigued us, in the hope that the novelty will end up satisfying us.

All mascaras are designed to enhance the lashes, so it is rare that a product of this type completely disappoints us; however, there are a number of elements that, if evaluated more carefully before purchasing, will allow us to customize the final result as much as possible according to our needs.

Eyelash Type and Effect of Mascaras

One of the first elements to pay attention to when choosing mascara is the effect that the product will have on our eyelashes. There are, in fact, many types: volumizing, lengthening, curving, how to understand which of these will best enhance our gaze?

Let’s start with a premise that may seem obvious, but it is actually necessary: not all eyelashes are the same. The first step of choice, therefore, consists of carefully observing one’s natural lashes, using a mirror. Let’s see below what are the main types of eyelashes that we can find and what are the most suitable effects:

Short eyelashes: our first requirement will first be to make them as long as possible, so we will have to opt for a mascaras with an elongating effect.

Sparse and/or thin eyelashes: the advice is to focus on a volumizing product that thickens the lashes and makes them full-bodied;
Straight or downward lashes: these two types of lashes go perfectly with a curling mascaras, which allows you to open your eyes and illuminate your face.

Messy eyelashes: what is needed in this case is a product designed to separate the lashes well and precisely, giving them maximum definition.

Applicator

Once we have chosen the type of effect that we want to give to our gaze, we must concentrate on the applicator, commonly called “brush”: it is a sort of brush that, thanks to its bristles, allows us to take the product from the package and distribute it on the eyelashes. The applicators available on the market today are very many and vary according to the shape, the arrangement of the bristles, and the material in which they are made. It is these characteristics that make the difference, and it is for this reason that those who want to buy a mascara suitable for their needs will have to evaluate them carefully.

Shape and Distribution of Bristles

Let’s focus first on the shape of the bottle brush and the way the bristles are arranged, elements that actually influence the amount of product that will be taken, and also that of eyelashes that will be “captured” during application. As a consequence, it is largely on them that the final effect of mascara, which we talked about in the first paragraph, will depend.

In general, the main forms of bottle brush on the market are the following:

Standard Applicator

This applicator has no particular functions except to simply darken and highlight the lashes a bit, with an effect that remains very natural. It has the classic tubular shape and has thick but not very thick bristles. Sometimes it has a slightly tapered tip, so as to allow the application of the product also on the lower lashes or on areas where greater precision is needed.

Curved Applicator

It is, as the name suggests, the bottle brush designed to give a curving effect. This applicator is generally curved, thin, and long enough, a shape that allows it to slide along the lashes from the roots to the tips, so as to curve them upwards.

Oval Applicator

Visibly larger and with much denser bristles than those described so far, this applicator is designed to collect a lot of product and distribute it abundantly on all lashes, in order to make them voluminous and thick. The thin tip is used to apply mascara on the lower lashes or on the precision areas.

Pyramidal Applicator

The final effect achievable with this applicator is very similar to that given by the oval applicator. It is a wider brush at the base, which gradually narrows to the tip; this shape allows it to curl the lashes, making them thick and full. Also, in this case, the bristles are thick, and the narrowest part (therefore towards the tip) is designed for precision areas.

Hourglass Applicator

This particular shape represents one of the novelties of the last few years, allowing it to combine the lengthening effect with the volumizing one. The thick bristles at the ends, in fact, recall the shape of the oval brush, while the central part, narrower, accompanies the eyelashes and lengthens them upwards.

Pen Applicator

Its shape resembles the tip of a pen, while the bristles are very thick; in a certain sense, it is a more tapered version of the pyramid applicator. This brush allows you to apply the product evenly, lengthening the lashes and making them more defined but, at the same time, full-bodied.

Comb Applicator

Just like a small hair comb, this brush separates perfectly and disciplines messy lashes, making them long and defined. This form, however, does not allow him to confer volume and body.

Ball Applicator

This particular bottle brush has very small dimensions, which allow it to capture all lashes, even in the most difficult points, ensuring maximum precision and definition. Like the comb one, the applicator with a ball is able to define and regulate disordered eyelashes, without however creating a voluminous effect; if used to comb the lashes one by one, it allows to create a fan effect.

Recall that, as regards the arrangement of the bristles, we generally find applicators with a single helix wound in a spiral on the tip of the brush. However, there are some applicators equipped with a double helix or two rows of bristles that cross in a spiral: this arrangement allows them to withdraw a greater quantity of a product and to capture as many eyelashes as possible, giving the eyelashes immediate volume and length.

Material of Mascaras

As for the material of which the bristles are composed, we can say that, in general, most of the applicators are equipped with synthetic fiber bristles. However, applicators equipped with rubber or silicone bristles are also very widespread: this particular material, in fact, is able to collect more product, while remaining at the same time very soft. This feature allows him to wrap his lashes easily, amplifying the thickening effect of the volumizing mascara.

Formula

From the point of view of the formula, the mascaras currently on the market are all very similar: these are generally compounds of waxes, resins and/or polymers, which go to wrap the eyelashes increasing their volume and body, pigments, which color them of the desired shade, and oils, which help to give a shiny effect. To these ingredients is added water, present in varying proportions depending on the final effect that mascara must achieve; volumizing mascara, for example, is distinguished by a smaller quantity of water and a pastier consistency, thanks to which they create a greater density and therefore voluminous and full-bodied eyelashes.

Lengthening Effect of Mascaras

The mascara with the lengthening effect, on the other hand, contain more water and are more fluid and flowing: this texture allows them to act not so much on the volume as on the length of the eyelashes, going to spread them and therefore to lengthen them as much as possible.

Finally, one of the most interesting innovations in this area are mascaras enriched with synthetic fibers: these are particular products which, within their formula, contain precisely very small nylon fibers. By applying this type of product, the fibers will settle on the eyelashes, fixing on them once the mascara has dried; in this way, volume and length will be visibly increased, obtaining an effect comparable to that of extensions.

Waterproof Mascaras

We cannot fail to mention the famous waterproof mascara, i.e., waterproof. In these compounds, special preservatives and solvents are added, which allow the product to last a long time and resist water; precisely for this reason, these mascaras are not ideal for daily use, not only because of their heavier composition but also because, being more difficult to remove, they require more intense rubbing, which in the long run could make the brittle lashes.

Waterproof mascara, however, is suitable for those who do not want to give up a veil of make-up during sports activities or in the pool, or for those looking for a long-lasting look for a party or an evening in the disco.

Mascaras Color

The most classic coloring of mascara is, of course, black: this color is certainly the most used, not only for its ability to give intensity and depth to the look but also because, in fact, it is suitable for practically all types and eye colors. A rather widespread alternative is possibly gray mascara, much appreciated by those who believe that the black color excessively loads the look and makes it too heavy.

Shades

Sometimes, however, it can be fun to vary your look with a little color; in fact, nowadays we can find on the market mascara of many shades, which allow us not only to give the final touch to particular or elaborate eye make-up but also, very simply, to enhance our eyes by playing with complementary colors or related. The shades of brown, for example, are recommended to make the best blue and green eyes or to those with blond or very light hair and consider the classic black mascara too heavy. Blue mascara (dark or even brighter), on the other hand,

perfectly marries not only with blue and green eyes but also with hazel or brown eyes. Similarly, shades of purple enhance blue and green eyes but are also suitable for hazel, brown or very dark eyes. Finally, we can find mascaras with green tones on the market: these are perfect for hazel, dark brown or black eyes, but also match with green eyes.

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